I love what I do because I have the opportunity to connect with people across a range of industries.

– Joanna


Meet Joanna

Art Director


I’ve been in the business of branding for almost twenty years—from logo design to strategic brand development and deployment at an international level. I’ve been called a mind reader, and am known for my innate understanding of what clients want and ability to translate their ideas into compelling visuals that drive engagement.

I love what I do because I have the opportunity to connect with people across a range of industries who bring incredible ideas to the table, they just sometimes have trouble communicating them. What excites me most about what we do at Sometime Communications is that I get to use my expertise to bring these ideas to life with clear, beautiful messages that help talented individuals achieve their goals.

I work between Vancouver and Guadalajara, Mexico. We homeschool, so when I’m not art directing, you’ll find me learning alongside my children. I also host art workshops for kids, and I’m the brand director of WeLAB, an entertainment studio my husband and I co-own.